Julianne Goldmark founded Emi Jay, a hair accessories company, as a teenager in 2009 when she began making her own hair ties out of underwear elastic and selling them to her friends at school. Simko’s top-rated clips, it’s not budging. The Y2K staple is back and, much like one of Ms. Simko what influencers and trend experts have been saying for months. This TikTok feedback only confirmed for Ms. She’s gained 100,000 followers on TikTok since she began her claw clip journey, more than doubling her following in just over a month. I was like, ‘I don’t care if you block me, I just want my claw clip back.’” So when she left it at her date’s place in July, she did everything in her power to retrieve it. Just the right size and grip to hold all her hair in place. Simko had finally found the perfect clip. A classic style in the 1990s, the clips had fallen out of vogue until a resurgence in recent years, credited, in part, to an Alexander Wang runway show in 2018. Less tough on hair than a typical elastic band, claw clips - usually made of plastic- use a spring and teeth to hold hair up and in place. Finding a claw clip that works for your particular combination of head shape, hair texture and length can be like searching for the Holy Grail. Not all hair accessories are created equal. If it weren’t for one forgetful moment earlier this summer, they might never have been. Bethany Simko didn’t mean for claw clips to become her TikTok claim to fame.
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